WalkMe | Leading the Way in Digital Adoption
Introduction
WalkMe is the pioneer behind the Digital Adoption Platform (DAP), a groundbreaking software solution that helps organizations unlock the full potential of their technology. As a leader in the digital adoption space, WalkMe provides insights, guidance, and automation that allow organizations to track digital usage, make smarter decisions, and deliver better experiences to both employees and customers.
Results with NEXUZ
Brittany works closely with these trailblazers, recognizing the impact they’re making. “I love celebrating teams and individuals who are driving real change with digital adoption. But finding time and the right way to share those stories isn’t always easy.”
That’s where partnering with NEXUZ made all the difference. “With NEXUZ SOLUTION, we’re no longer the bottleneck,” Brittany says. “We’ve been able to increase the number of stories we produce—giving our sales team powerful content they can actually use.”
The Challenge: More Stories, Less Time
As WalkMe continued to grow, so did the number of customers eager to share their success. “That was exciting,” Brittany says. “Real customer stories are essential for building trust, especially when you’re introducing a new kind of product to the market.”
She explains, “It’s one thing to hear a solution from the vendor—but it’s another to hear it from someone who’s walked in your shoes. That kind of story resonates on a personal level.”
But writing those stories internally proved difficult. With a small, busy team, case studies often took a backseat to other priorities. “We were stretched thin,” Brittany explains. “We had to choose between writing stories and focusing on higher-level initiatives. Uplift helped us do both.”
The technical complexity of WalkMe’s solution added to the challenge. “We needed a better way to explain the customer’s journey—from the problem to how WalkMe solved it and the impact it had.”
Delays also risked losing momentum with customers. “We just couldn’t keep up on our own,” Brittany admits. “That’s when we knew a content partner was the answer.”
The Solution: A Strategic and Flexible Content Partner
Brittany began looking for a partner who could understand WalkMe’s technology and tell their customers’ stories with clarity, precision, and creativity—even on tight deadlines.
A referral from a peer at another SaaS company led her to NEXUZ. From the first meeting, she was impressed. “NEXUZ was easy to work with, and I could tell they were truly invested in our success,” she says.
NEXUZ didn’t just write case studies—they helped WalkMe define a framework for what great customer stories should look like. “They brought best practices to the table and helped us set clear guidelines for consistency and quality.”
Flexibility was another major win. “They worked with us to create a pricing model that made sense for where we were, and adjusted it as our needs evolved.”
The Impact: Better Stories, Bigger Results
Thanks to NEXUZ, Brittany and her team are now publishing more stories, faster—and with a broader range of customer use cases. “It’s made a real difference in how we support our sales team,” she says. “They have more relevant, high-quality stories to reference at every stage of the sales cycle.”
The time savings were also significant. What used to take around 25 hours per case study now takes just 10—a 150% time saving that lets the team focus on other strategic projects.
Even better, the stories are performing. Since partnering with Uplift, WalkMe has seen:
435% increase in time on page
400% increase in users scrolling 75% or more
206% boost in page views
These results show that WalkMe’s audience isn’t just clicking on the stories—they’re engaged and staying to read them.
“Our case studies are now real, engaging stories that show how digital adoption has driven change and value,” Brittany shares. “They help our prospects picture what’s possible in their own organizations.” And for sales and marketing teams, having these stories is a game-changer. “When you’re building a new category, customer voices are your most powerful asset. They add authenticity, build trust, and amplify reach.”
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